Amazon Find: the brand launches its first promotional
Mar 16, 2024 3:37:21 GMT
Post by account_disabled on Mar 16, 2024 3:37:21 GMT
This campaign is a clear signal of Amazon Find's ambitions to conquer the fashion industry Amazon is launching its first advertising campaign for its clothing brand Amazon Find , because it is trying to increase its reputation in the world of fashion and demonstrate that it is on par with big European and global brands. The campaign will launch in the UK, Germany, Italy, France and Spain using outdoor advertising, digital marketing and the brand's website. It aims to demonstrate that the e-commerce giant has a unique point of view on current fashion trends and an eye on street style. The collection includes some items that go against the trend of today's fashion such as a red dress with floral arrangements and shocking pink ankle boots, as well as more traditional items such as a plaid trench coat.
Glen George , Director of Amazon Find, says: “We are passionate about Find Your Phone Number fashion and design and want to work for people with the same passion as us. We believe our customers have their own personal style and Find is a celebration of this. And he adds : “Our new campaign brings out the playful and natural desire to find oneself, to live, allowing our customers to explore and express themselves through their fashion choices.” This campaign is Amazon's first major move into the fashion market. It originally launched Find quietly in April with a collection of fairly basic and affordable items, but is now looking to up its style credentials.
While this latest collection will not overly worry the competition from both big brands and other e-commerce, it still shows Amazon's ambitions in the world of fashion. Jeff Bezos, CEO of Amazon, has already said that he wants the company to generate 200 billion dollars in online sales, but to do that we need to learn to sell clothes and food. Amazon is already ready to reach its goal in the food market. It launched Amazon Fresh and recently shook up the industry with the acquisition of Whole Foods for $13.7 billion The fact that he is currently turning his attention to clothing should worry the fashion industry. She has already invested in Europe's largest photography studio in London's Shoreditch to improve the quality of images on her website and has launched Amazon Wardrobe , which allows users to try on clothes before buying them.
Glen George , Director of Amazon Find, says: “We are passionate about Find Your Phone Number fashion and design and want to work for people with the same passion as us. We believe our customers have their own personal style and Find is a celebration of this. And he adds : “Our new campaign brings out the playful and natural desire to find oneself, to live, allowing our customers to explore and express themselves through their fashion choices.” This campaign is Amazon's first major move into the fashion market. It originally launched Find quietly in April with a collection of fairly basic and affordable items, but is now looking to up its style credentials.
While this latest collection will not overly worry the competition from both big brands and other e-commerce, it still shows Amazon's ambitions in the world of fashion. Jeff Bezos, CEO of Amazon, has already said that he wants the company to generate 200 billion dollars in online sales, but to do that we need to learn to sell clothes and food. Amazon is already ready to reach its goal in the food market. It launched Amazon Fresh and recently shook up the industry with the acquisition of Whole Foods for $13.7 billion The fact that he is currently turning his attention to clothing should worry the fashion industry. She has already invested in Europe's largest photography studio in London's Shoreditch to improve the quality of images on her website and has launched Amazon Wardrobe , which allows users to try on clothes before buying them.