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Target audience will bring great success and reputation. One of the best practices for efficient marketing of services or products is to narrow down the target audience. Because not every product or service can appeal to a wide target audience at the same time. A specific target audience will benefit greatly in both quality and sales. Target audience analysis is of great importance here. Target audience analysis is done by following the steps below. Start with your current customer base : Examine your historical data by determining your current target audience. Past purchases, locations, demographics, payment methods, etc. Define your target audience : Define the target audience you want to reach. While doing this, age, gender, interests, shopping habits, income sources, which social media they use and where they live should be examined.



Divide the target audience into groups : If you have a target audience consisting of different segments, divide them Greece Phone Numbers 7 Million List into groups. Collect data : Collect as much data as possible to conduct studies on the target audience. Surveys are the best example of this. Identify the problems the product or service solves : Determine which problem the product or service solves for the consumer. Conduct competitor analysis : Examine the work of companies that are competitors in the sector in target audience analysis. Determine what the marketing channels are : Determine where and how you will reach consumers. Create the customer profile : Once all the above steps are done, you can easily create your ideal customer profile. How to Determine the Right Target Audience? In order for an institution or company to increase its success, it is extremely important to correctly determine its target audience before providing the service or product it provides. The success of companies depends on reaching their target audience at the right place and at the right time.




If the right target audience is not reached, all marketing efforts and marketing budget will be wasted. It is important to pay attention to some factors when determining the right target audience. These are listed as follows: It is necessary to know and analyze the brand's products and services well. As a result of the analysis, the target audience becomes clearer. Who will buy the product or service and who will benefit? Clear answers should be given to your questions. When determining the target audience, historical data should be monitored, taking into account factors such as gender, income, age, geographical location and education. For newly established brands that do not have any data, it will be useful to conduct market research, preliminary analysis and competitor analysis. The brand should follow previous studies in the sector in which it operates and analyze them within the company. The target audience can be determined more easily with the market and available data obtained as a result of the analysis. Potential customer profiles are also accessed through target audience statistics determined with the collected data. In addition, social media is a very useful tool for determining the target audience. It is also easier to understand users' tendencies towards products through social media channels.