The lack of measurable metrics also hinders
Jan 3, 2024 6:11:02 GMT
Post by account_disabled on Jan 3, 2024 6:11:02 GMT
The business of those who prefer to shape the strategy according to data, and there, Instagram seems to offer better support to companies . The advantage of Snapchat, however, is its ability to reach a very specific audience and still enjoy a lot of privacy, compared to other applications that already copy its functionality. What to expect in the future of Snapchat? So if Snapchat isn't dead, what can we expect for 2017? As the same company says in the official document for the IPO, “Snap Inc.'s main strategy is to focus on innovations and take risks in improving its products.” The insistence on establishing itself as a camera company and not an application company may also be an indication of what is coming.
Late last year, the company announced the Special Data launch of Spectacles, the first hardware to carry the Snap Inc. name to the market. This product consists of a pair of dark glasses equipped with side cameras that record and send all content directly to Snapchat via Bluetooth. The impact that the popularization of products like Spectacles brings on the way content is created is undeniable, mainly due to the names that stand out on social networks. But, in terms of the market, it is still difficult to predict the impact that this type of product will have on Snap Inc.'s economy, and whether that will be enough to save Snapchat from oblivion.
The sudden reduction of users on the network signals the need for changes, and surpassing its competitors, becoming more than essential for it to continue in the market. For the next few years we can expect consistent changes in the social network and, preferably, functionalities that cannot be replicated by other applications. The addition of new components, despite the constant technical problems generated in the past, are a good alternative for Snapchat to continue in the market, winning back its lost users. But, to maintain the growth of 50 million active users per year in a profitable way, the social network will need to find much more than a simple balance between the privacy offered by the system, new engagement options and the possibility of maintaining ads in a healthy way.
Late last year, the company announced the Special Data launch of Spectacles, the first hardware to carry the Snap Inc. name to the market. This product consists of a pair of dark glasses equipped with side cameras that record and send all content directly to Snapchat via Bluetooth. The impact that the popularization of products like Spectacles brings on the way content is created is undeniable, mainly due to the names that stand out on social networks. But, in terms of the market, it is still difficult to predict the impact that this type of product will have on Snap Inc.'s economy, and whether that will be enough to save Snapchat from oblivion.
The sudden reduction of users on the network signals the need for changes, and surpassing its competitors, becoming more than essential for it to continue in the market. For the next few years we can expect consistent changes in the social network and, preferably, functionalities that cannot be replicated by other applications. The addition of new components, despite the constant technical problems generated in the past, are a good alternative for Snapchat to continue in the market, winning back its lost users. But, to maintain the growth of 50 million active users per year in a profitable way, the social network will need to find much more than a simple balance between the privacy offered by the system, new engagement options and the possibility of maintaining ads in a healthy way.